Smiling Bear Launches To Market
31st January 2012
MEDIA ALERT: A new global ambassador for Australia. Smiling Bear character brand launches to market.
Sydney, 1st February, 2012: Smiling Bear officially launches. Created by Guy Paterson, Smiling Bear debuts with three strategic partnerships: Moonpig, Zazzle and the Australian Koala Foundation. Smiling Bear is a new character brand based on the feel-good Australian lifestyle and the universal message of SMILE MORE.
Background to Smiling Bear
Smiling Bear has been created by Guy Paterson, who has a long history in the art and design industry. His inspiration for Smiling Bear comes from the laid back, feel-good Australian lifestyle. The brand embraces a fun, positive outlook on life and has the infectious message of SMILE MORE at its core. The designs are full of personality combining cute, catchy slogans with striking graphic imagery.
Smiling Bear is actually a koala. “There is something memorable about the common confusion that koalas are not bears,” says Guy. “I wanted to play on that in the character name."
Smiling Bear is aimed primarily at junior through to teen girls, but plays to both older and younger audiences. Appeal spans far beyond Australian borders. A smile needs no translation, and the brand and its message resonate strongly with people around the globe.
Where to Buy?
SmilingBear.com offers an introduction to Smiling Bear and his buddies, a showcase gallery, free e-cards, wallpapers and other digital downloads, the ‘School of Smile’ and links to key retail partners.
Smiling Bear personalised greetings cards and mugs are available on Moonpig Australia, UK and US sites. Moonpig is the world’s largest online seller of personalised greetings cards. Smiling Bear is the first brand to be licensed directly by Moonpig Australia.
Smiling Bear has partnered with Zazzle, the world's leading platform for quality custom products. A large range of Smiling Bear products are now available through the Smiling Bear online store including t-shirts, bags, accessories, stickers, mugs, cards and iphone cases.
Australian Koala Foundation Partnership
Smiling Bear is proud to be an official sponsor of the Australian Koala Foundation (AKF). Smiling Bear has created a fashion forward range of co-branded Smiling Bear and AKF designs using fun slogans. 100% profit from the online sales of this co-branded merchandise, plus a further 1% of all Smiling Bear company profits will go to the Foundation. Deborah Tabart OAM, CEO of the AFK, says “We are delighted to have Smiling Bear as one of our sponsors and think they will be a great ambassador for our cause”.
Smiling Bear will be bringing on new partners over the coming year. There are currently opportunities for retail, manufacturing and licensing partners across all major regions in a wide range of product categories including apparel, sleepwear, accessories, gifts, greetings cards, posters/canvases and publishing.
Guy Paterson, Smiling Bear Creator
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